How to apply to be a Pinterest Verified Merchant
Welcome to Part 3 of our blog mini-series about Pinterest’s Verified Merchant Program. In this blog, we are going to review HOW e-Commerce brands can apply to be a Pinterest Verified Merchant Program.
(You can find links to the rest of the mini-series blogs at the bottom of this post↓)
Pinterest Merchant Guidelines
You must meet Pinterest’s Merchant Guidelines to become a Verified Merchant. So, make sure to follow the rules outlined by Pinterest. The complete list of guidelines is linked below. I also recommend you have an active optimized Pinterest Account before getting started. Spend some time cleaning up your profile and boards and make sure you are consistently pinning.
Save This Pin for Later📌
Before you apply
Claim your Website on Pinterest
Connect your Shop’s Catalog to Pinterest. This will allow Pinterest and your shop to talk, keeping your products and Pinterest Shop up to date and accurate on Pinterest.
Install the Pinterest Tag - You can either follow Pinterest’s process to install the tag or use an outside tag manager. If you are a Shopify user, you can install the Pinterest App directly on your site and it will install the tag for you.
Meet the criteria for Verified Merchants. Follow the Pinterest Merchant Guidelines closely to make sure your website and shop meet Pinterest’s Merchant Guidelines. (←click for the details from Pinterest because I want you to have the latest and greatest details).
Once you have completed the list above and reviewed your online shop to be certain you are meeting the Merchant Guidelines, you will be able to apply to be a Pinterest Verified Merchant. You will find an invitation to join in your Business Hub, OR CLICK HERE to apply.
You will see this ↓
During their review, Pinterest will check very carefully that you have met their guidelines. This can include product descriptions, email address, your customer service policies, product photos, prices, your return policy policy and clear shipping information. Note: There are several types of products you may not sell on Pinterest, including alcohol, tobacco, and more, refer to the guidelines for the full list.
Are you ready to dive in and set up shop on Pinterest but need help to get started? CLICK HERE to set up a discovery call so we can discuss how I can help.
Links to Verified Merchant Blog Series:
Part 1: What is the Pinterest Verified Merchant Program CLICK HERE
Part 2: Why Online Shops Should Apply to the Pinterest Verified Merchant Program CLICK HERE
Part 4: Why was My Application to the Verified Merchant Program Declined CLICK HERE